A couple of weeks ago I had the please of meeting the former MTV host Jessi Cruickshank at The ME to We store. I was woken up from a nap by a friend who works for the non- profit organization, asking me If I would like to help out. I thought about it for a minute and decided that I am past the age where I need to “nap” anymore. I woke up, got ready and headed towards the store. I did arrive a bit later than everyone else,I looked around and spotted my friend waving at me. As I approached I realized that she was mid conversation with Jessi herself. I was taken back by how comfortable she made me feel. We talked about make up and lipsticks and then eased into her collaboration with Me To We.
Jessi spoke about her collaboration with the Free The Children and the impact it left on her. She wanted to do more and find different ways that she can help spread the word about the organizations.In my opinion, The T-Shirt idea is wonderful because it helps Jessi play a role in the fashion design, and give back to the community all at the same time. All the proceeds from sales go to Me to We and Free The Children. The T-Shirt itself speaks to wide range of audience because it is very fashionable and not just a popsicle mold/cookie cutter way of clothing that’s easily found on the market today. It is very up to date with the current fashion trends, and appealing to consumers. Another plus to creating an appealing T-Shirt with a hidden message is the fact that it attracts numerous people to converse about the issues the world faces today. People are not always looking to give donations or have the time to volunteer. I am a hard working student, and I ever had extra cash lying around, i’d want to treat myself. The T-Shirt attracts those looking to help and those who are simply interested in the fashion industry.
People are not looking at the T-Shirt thinking, this is for a charity, they are thinking, this a cute shirt that I can wear on a regular basis. It is a guilt free purchase, you know the product was not created in a lean manufacturing environment, it’s unique and appealing. In some way, it is a donation, where you get something in return.
It was a wonderful experience meeting Jessi Cruickshank, she was just as down to earth in real life as she seems on television.