4 Tips You’re Prepared For Holiday Retail Season

sale-holidays
Sale on Holiday

The economy continues to produce, and according to The Wall Street Journal, GDP growth in Q4 is expected to clock in at around 3%. Last year, eMarketer reported that holiday e-commerce sales increased by 16% to $72 billion — the highest growth since 2011. So what is going to bring those in-market consumers to your store, keep them there and persuade them to purchase?

1. Keep It Personal, Keep It Consistent

A recent survey by MyBuys concluded that 50% of shoppers want their personal information to be used to coordinate a better overall shopping experience, and that number continues to rise. But personalization doesn’t mean putting “Dear John” in every communication; it means everything your guests see is curated and relevant to them, consistent across all devices and throughout the entire shopping experience.

Love or hate Millennials, this generation has probably made the world much more demanding for all of us. As “digital natives,” they are the first generation that didn’t have to adapt to technology. In turn, they are far more trusting of the online world, and they don’t mind when their data is used to make things more relevant. They want personalization, and they want it done well.

But it takes almost nothing for a consumer to be turned off: The wrong tone or assumption can cause a virtual door to slam.

2. Know When Your Customer Is Looking For You

Black Friday might serve as the kick-off of holiday shopping season, but it doesn’t always mark the beginning of your customer’s shopping journey. Researching is just as important as buying. Depending on the nature of your products, people may be looking for information and deals as early as Halloween, according to the National Retail Federation (PDF).

Implementing an always-on, data-driven strategy that reaches people whenever they are looking for you allows you to catch them when and where it matters — either early in the purchase journey, mid-cycle or at the tail-end. Using a distinct combination of data, including search activity, site interaction data, purchase intent signals, and even purchase history puts you in a better position to recognize the best times to engage with people.

And combining learning from your advertising campaigns with your CRM data will ensure you get it right when your customers are ready to buy.

3. Match Cross-Device Platforms With Cross-Device Behaviors

Mobile is the new personal shopping assistant, allowing people to get instant gratification for what they want and in the moment they want it. Last year, about 25% of holiday shoppers used a smartphone to purchase a holiday gift, and a quarter of all US retail sales were influenced by mobile, according to eMarketer. And we have every reason to believe that these numbers will go up in 2015.

We’ve reached a point where conversions on mobile are just as important as desktop, and the more mobile features your brand can build out — such as click-to-call or tapable options — the better.

While we focus on making mobile more conversion friendly, we also need to pay close attention to what is most important to people. According to an Interactive Advertising Bureau (IAB) report, people look for easy ways to input information, research, compare products, receive mobile coupons and ensure that data is protected when holiday shopping on a smartphone.

A couple of years ago, marketers focused on making sure that when people put something in a shopping cart on their smartphone the same item would show up in the cart on their desktop. That problem is mostly solved, but cross-device advertising is still a massive opportunity.

Different people have different habits — I tend to like to do research on my laptop, whereas my wife prefers to use her tablet. But both of us tend to convert on a desktop. Where we’re reached with messaging on our other devices is just as critical as the device where we convert. Have the guts to spend some money in cross-device advertising to make sure you’re prepared on all fronts — smartphones, tablets, desktops and even digital in-store capabilities.

4. Connect Data With Creative

The tighter the integration is between data and creative, the greater chance we have to create compelling brand messages and deliver them to the right people. Banner ads are not going away, but there are many more engaging ads and delivery channels to choose from that allow us to mix data with creative.

One tactic that is gaining traction is native advertising, which integrates ads more seamlessly into content. In fact, one-third of consumers are actually more likely to trust native advertising over traditional advertising.

Another win-win for both retailers and shoppers is a recommendation engine that uses data to fuel messaging and creativity. Recommendation engines can power your site, email programs, and digital advertising with specific designs, content and product messages based on a customer’s individual preferences — including their interests, geo-location, and what products they’ve browsed, purchased or even searched for online. And if your recommendation engine is powered by data from both your website and your advertising campaigns, you’ll be able to deliver a well-targeted and engaging consumer experience.

Mobile is growing faster than any other digital ad format and offers unique ways to integrate data with creative. Depending on the depth of customer data that you have, you can personalize the experience by device. Reaching people within a mobile application opens up opportunities for 1:1 communication, including notifications, text communications and creative in-app experiences.

Native also fits nicely into mobile sites and platforms like Facebook and Instagram, which offer a range of creative options, from static to video. Infusing data into creative across all channels will make marketing more meaningful to people in the environment they choose.

This holiday season, make sure you know and understand your customer, and ensure that your marketing programs are built for people — giving them what they want, and when they want it.

 

Source : http://marketingland.com/

Best Vacation Destinations in the World

Would you like to take some time off? If so, you should definitely visit some of the best vacation destinations in the world. Thanks to this, you’ll surely recharge your batteries. Read this article to get to know a few incredible vacation destinations. Here they are:

1. Mexican Riviera Maya

Mexican Riviera Maya is a very popular among tourists region in the Mexican Caribbean Coast. It offers one of the most beautiful vacation places in the Americas: cities like Playa del Carmen, charming small towns like Tulum, resorts for the affluent like Akumal. If you’re longing for white sand beaches with crystal-clear water, Riviera Maya is for you. The weather is perfect almost all year round, so you don’t have to worry about sunshine and temperatures.

Another advantage of this place is that it’s reasonably priced, especially when you think about quality/price ratio. Moreover, it’s easy to get there from the United States, so it’s perfect for a weekend getaway. If you love the tropics, Riviera Maya is a must-visit place for you. It’s very difficult to find such destinations close to the US which are both inexpensive and still well developed.

2. Phuket, Thailand

Phuket is a southern province of Thailand. It’s frequently visited by tourists from all over the world because of hundreds of picture-perfect tropical islands. Phuket has a great climate for vacation: it’s very hot and humid throughout the year. Since it’s one of the most popular among tourists vacation destinations of Thailand, most people speak at least basic English there (which is frequently a problem in other less popular with tourists regions of Thailand).

Thailand is a very budget-friendly country, so if you don’t want to spend a lot of money while taking some time off, Thailand is surely a good idea. Bear in mind that first you need to have money to fly there, but once you arrive- enjoy $2 meals and very nice rooms for 20 bucks!

3. Hawaii

What do I have to say about this place? It’s one of the most well-known vacation destinations in the world. You can’t find many places such as Hawaiian islands on our planet where one can be sure of perfect weather no matter when you go, when one has access to all most important tourist facilities and be able to fly home for a very low price if you wish. If you are a fan of the natural surroundings, you’ll love Hawaii. If you can’t live without water sports, you’ll love Hawaii. If you love the tropics, Hawaii is also a great place for you. It would be difficult to find people who wouldn’t like to spend some time in Hawaii if they were offered an opportunity to do it!

Visit Beautiful Vacation Spots to get to know other vacation ideas!

Types Of Mobile Cranes And Their Uses

Mobile cranes are some of the most useful examples of construction equipment in use today, and they come in many shapes and forms. This article looks at various forms of mobile cranes and their uses.

Truck-mounted crane

The name of these cranes is self-explanatory; the truck the crane is mounted on allows users to move it around, and the crane can be easily transported along major roads which is an advantage as there is no need to arrange special crane transportation.

Whilst a truck-mounted crane is in use, care must be taken not to swing its load from side to side, across the direction in which it is travelling. Outriggers are put out to stabilise the crane when it is stationary, and many have counterweights for extra stabilisation.

Rough terrain crane

This type of mobile crane is mounted on a special undercarriage which has four rubber tyres, allowing it to travel easily over off-road and rough-terrain-type surfaces for pick-up-and-carry jobs. There is usually one engine which powers both the crane and the undercarriage, and the engine is usually located in the undercarriage.

All terrain crane

This types of mobile cranes can travel on public roads as well as on the job site where the terrain may be rough. Designed to lift up to 1200 tons, these cranes combine the manoeuvrability of the rough terrain crane and the ability to travel on roads of the truck-mounted crane, and they use all-wheel and crab steering on the rough terrain.

Crawler crane

These types of mobile cranes have a range of lifting potential from around 40 US tons up to around 3500 tons. A crawler crane is mounted on top of an undercarriage featuring a set of tracks or crawlers that keep it stable and allow it to move.

These cranes are very stable and travel well with loads and moves around relatively easy on site. However, they are very heavy and it can be expensive to move one from one site to another, with larger varieties having to be dismantled and transported by road, rail or even by ships.

Floating cranes

These are cranes that are mostly used in the construction of bridges and ports, and occasionally the offloading of awkward loads from ships. Cranes can be in the form of crane barges, and these are very strong with a lifting capacity of more than 10,000 tons. For this reason they can be used to transport entire sections of bridges, and they’ve been used before to salvage a ship which has sunk. Other types of mobile floating cranes are pontoon-mounted.

There are many other types of mobiles cranes; this is not a comprehensive list but a cross-section of some of the most commonly-used in the industrial world today.

The Top 5 Destinations for Travel Nurse Positions

Over the last two decades, travel nursing has become a very popular choice of careers. There are many up and coming nurses as well as existing nurses that utilize many of the different travel nursing destinations offered in the profession. However, unlike human kind, all nursing travel destinations are not equal. There are a few things to consider when looking at particular travel nursing positions, some of which revolve around compensation and destination benefits.

North Carolina
Although North Carolina is not a well-known travel destination among travelers in the US, the availability of travel nursing positions in the state makes it easy to be granted an assignment. Along with availability, North Carolina has many interesting landmarks, points of history, and one of the most beautiful coastlines on the East Coast. Compensation is above average within the state as well and reflects more urbanized salaries without the headache and hustle of large cities. With such solid attributes as great travel nurse jobs, attractive pay, and interesting activities, North Carolina rounds out the list at number five.

Arizona
Wintertime temperatures of 70 degrees can be a very tempting living condition. Arizona offers a number of travel nurse positions as well as the best of two seasons. During cold winter months, Phoenix is nice and warm while the northern territories of Winslow offer a full range of seasons including snowmobiling. Arizona offers travel nurses top pay and is within close proximity of the West Coast as well as Mexico. These attributes make Arizona a very popular destination at number four.

California
There are different degrees of compensation depending on what type of assignment one takes. Sometimes, the rate of pay is commensurate with average pay throughout the state. Therefore, states that have a high standard of living offer the best pay. Although this is not always the case, this does contribute to a destination’s desirability. For instance, nurses in California may get paid on average better than 70% of the rest of the country. California also has a number of desirable places to live and recreate. For this reason, California makes the top destination for traveling nurse positions at number three.

Hawaii
Of course Hawaii would make the top five destinations. With a 365 day steady temperature of 85 and a lush tropical environment, Hawaii is paradise in itself. Couple some of the highest pay for nurses with its environment and one couldn’t ask for a better job. The only reason Hawaii falls inline at number two is due to position availability. There are a number of positions but with a large application pool.

Southern Florida
With an annual average temperature in the mid 70s and easy access to both the Atlantic Beach as well as the Gulf of Mexico, Florida is a travel destination in itself. For this reason alone, it scores high on this top five list. However, travel nurse positions are abundant in a state where the average age is in the mid 40s, nurses are in high demand. Along with the demand, nursing pay in Florida is one of the highest in the nation. With the major city of Miami, numerous beaches on two coasts, and the only entirely tropical destination in the continental US known as the Keys, Florida is considered a travel nurse’s dream assignment and tops the list at number one.

Things To Know When Shopping For Discount Marine Gps

A Global Positioning System (GPS) has become one of the de facto must have electronic marine devices for every boat on the water. A marine GPS device provides two functions in particular that, once you get used to, you will wonder how you ever managed without.

First, marine GPS provides you essential information about where you are and how fast you are traveling. Most marine GPS units will tell you where you are within two to three meters of accuracy, how fast you are traveling and how far you are from shore.

Second, most marine GPS units allow you to set waypoints. A waypoint is a marker for where you are currently. This feature allows you to plot a navigation route through craggy rocks or difficult waters, avoiding buoys, nets and other obstacles. Multiple waypoints form a route that you can save and use as a guide for the inbound journey or re-use another time for safer and easier navigation to a favorite location. Another great benefit of setting waypoints is that you can mark significant finds whether this is an abundant fishing spot, a great scuba diving location or the position of a wreck.

By overlaying GPS waypoints with an integrated mapping tool or chart plotter, a marine GPS can give you a very precise picture of where you have been, where you are, where you want to go and what lies in your path.

Ultra-precise GPS marine electronics include the addition of signals from the Wide Area Augmentation System (WAAS). WAAS is program that was developed the Federal Aviation Administration to correct GPS errors. Satellites travel on an elliptical path in orbit around the earth. The calculations used to determine where you are depend also on knowing exactly where the GPS satellites are. The orbital path of a satellite is disrupted by a score of natural phenomena, including space weather, the gravitational pull from the Earth and other factors. WAAS performs corrections for these factors, increasing the accuracy of the GPS signals that your GPS receiver processes.

If your marine GPS is WAAS enabled (and most are these days) then you will benefit from this improved accuracy without doing a thing. You dont have to configure it or subscribe to it. However, it is only available in North America; so if you are sailing outside the US waters just know that the accuracy of your marine GPS may dip from better than three to less than seven meters and possibly to less than fifteen meters. WAAS is a good feature to look for when shopping for discount marine GPS.

WAAS enabled marine GPS can be mounted (fixed position) or portable (hand-held) systems. Hand-helds are useful if you leave the boat to visit a local hotspot on dry land, explore an island or simply find where you left your boat in a large and unfamiliar marina. If you do intend to use your portable marine GPS on dry land, then it is definitely worth paying more for one that comes with built-in maps because following a compass point that is plotted as a straight line is not easy on land, especially in urban areas or over mountainous terrain.